urbify

Type

Founders program

Industry

Logistics and Delivery Services

Project Duration

3 Years

Location

Germany

Services provided:

Venture Building
Product Strategy
Product Engineering
Brand and Marketing
Legal
Hiring

< Portfolio

Urbify

Germany’s leading provider for same-day and next-day delivery.

Urbify started as a small idea with dedicated founders who listened to the market, made adjustments based on feedback, and focused on building something people actually needed. Now, it’s a go-to platform for online retailers, brands, and carriers looking to manage and improve their express delivery services.

Urbify’s platform is built to handle the needs of modern delivery, with features for next- and same-day service and an adaptable API that lets businesses customize based on their unique needs. With logistics hubs in 13 cities across Germany and Austria, Urbify works with well-known brands in fashion, beauty, lifestyle, and food to deliver a better customer experience.

Challenge

The initial challenge was transforming the existing dissatisfaction with home delivery into a positive experience. Many German startups attempted to address this market need with non-tech approaches, resulting in slow innovation and inadequate customer satisfaction. Urbify aimed to integrate operational excellence with advanced technology to provide a scalable, user-friendly, and efficient delivery solution.

Solution

Developing an MVP and tested it in real-market conditions, partnering with REWE, Germany’s second-biggest supermarket chain. This hands-on approach provided invaluable insights, allowing Urbify to refine its product and services based on real-time feedback.

  • Customer- and market-centric approach: Urbify focused on delivering a product that directly responded to customer and market needs. Continuous development was based on real data from actual deliveries.

  • Product & service first, factory later: Prioritizing the development of a robust solution before building the company infrastructure around it ensured that the product met market demands effectively.

  • Leveraging human capital rhrough technology: Understanding how users and stakeholders operate, Urbify designed technology to enhance human efficiency and satisfaction.

Urbify dashboard

Impact

Within two years, Urbify formed partnerships with leading companies like ASOS, Inditex, Dunkin’ Donuts, REWE, The Hut Group, and NA-KD. The results of Urbify’s innovative approach were:

Urbify dashboard

50%

Fewer customer service requests

midnight

Ultra-late cut-off times

15%

Higher average order value

25%

Increased customer retention

55%

Reduced CO2 emissions

98.5%

Delivery success rate exceeding

99%

Customer satisfaction rate above

Growth

> 20M

Urbify grew from a small-scale experiment into Germany’s leading same-day and next-day delivery platform, generating over 20 million euros in revenue. External investment was secured to fuel further growth while maintaining a positive cash burn-to-new-customer ratio.

What our partner says

Martian & Machine is our trusted partner. We have been collaborating from the start and I can only praise the extensive expertise. Transitioning from Martian & Machine to our internal Urbify engineering also went super swiftly.

Ben

Benedikt Stolze

Founder of Urbify

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