Electrofy

< Portfolio

Electrofy

Type

Corporate Venturing

Industry

Electrical Services

Founded

Ongoing since August 2023

Location

Germany

Services provided:

Venture Building
Business Modelling
Idea Validation
Product Strategy
Product Engineering
Brand and Marketing
Sales
Legal

< Portfolio

Electrofy

Revolutionizing Electrical Installations in Germany

Electrofy is built on the principle of "by craftsmen, for craftsmen," conceived in collaboration with industry experts and the ZVEH, Germany's largest association of electricians. Recognizing that the real challenges in the electrical. It is a hardware-independent platform that serves as a bridge between existing startups and the broader craftsmanship sector.

The challenge

Electrofy was created to solve several key challenges faced by both clients and craftsmen, particularly around installation processes and the shortage of skilled workers. One major issue is the frequent mismatch between projects and specialist companies, often caused by differences in size, location, or availability. The growing lack of skilled workers further complicates things, making it hard to find qualified people for specific tasks. Many specialist companies remain idle and disconnected from broader networks, making collaboration difficult. The process of identifying the right company or preparing bids can be time-consuming and inefficient. On top of that, projects often face hidden costs due to unexpected expenses or changes in scope.

The solution

Electrofy started with a B2C model but quickly found the direct-to-consumer space too saturated. This insight led to a strategic pivot toward B2B, where there was a clearer need for connecting businesses with skilled craft companies. Today, Electrofy provides an all-in-one platform that simplifies the entire service execution process, from matching to delivery.

  • Dual focus with a B2B core: While centered on business clients, Electrofy also supports end-consumers through a network of agents and partners.

  • Empowering craftsmen through tech: The platform gives skilled workers digital tools to increase efficiency and handle more jobs with ease.

  • Expanding from EV to full-service: Starting with EV wallbox installations, Electrofy is set to grow into broader electrical and craft services.

Electrofy dashboard

The impact

Electrofy’s approach has streamlined the process of connecting craftsmen with projects, optimized resource usage, and improved overall service efficiency. By focusing on real-world market testing and leveraging insights from actual users, Electrofy has refined its offerings to better meet market demands and ensure a high standard of service.

  • Developed an e-mobility configurator to simplify project creation and provide clients with instant cost estimates.

  • Launched a dedicated agent role to strengthen and support strategic partnerships.

  • Developed and implemented a smart matchmaking algorithm to enable faster and higher-quality matches.

  • Rolled out a digital contracting workflow to ensure a seamless, end-to-end service experience.

  • Introduced three distinct project types to better align with emerging market demand.

Electrofy dashboard
What our partner says

Martian' commitment to excellence and their hands-on approach have been instrumental in our success. We wholeheartedly recommend them to any organization looking to innovate and scale effectively.

Ludwig

Ludwig Klatzka

CEO Electrofy

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